How will we achieve Brand
& Strategy magic?
The essence of what
your brand stands for
Identity
Goals
Value
Find the overlap
How do you connect with your audience and how you solve their problems
Your ultimate goal of
what you want to achieve
The Signature Brand
We believe a brand isn’t just how it looks — it’s how it feels, speaks, and connects. Our signature brand identity package is designed to ground your business in strategy and bring it to life through intentional, lasting design.
What's included
✧ Brand Discovery Session
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A guided deep dive to uncover the heart of your brand—your story, goals, audience, and aesthetic voice.
✧ Creative Direction & Brand Strategy
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We define the purpose and positioning of your brand before design begins, ensuring everything we create aligns with your vision and speaks to the right people.
✧ Custom Logo Suite
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Includes a flexible set of logos for any application:
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Primary Logo, Secondary Logo, Wordmark, Brandmark, Emblem, Monogram
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✧ Typography Suite & Colour Palette
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A curated selection of fonts and 3–5 brand colours designed for emotional tone, legibility, and cohesion.
✧ Custom Brand Pattern & 3 Brand Icons
✧ Comprehensive Brand Guidelines
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A reference guide so you can stay consistent with how your brand is used—now and as you grow.
✧ Launch Support
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Includes a simple Launch Guide and offboarding tips to help you share your brand confidently.
✧ Social Media Profile Graphics
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Three profile graphics tailored for your main platforms.
✧ Business Card Design
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Print-ready business card design, per manufacturer’s specifications.
✧ Final File Delivery
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All files delivered in high-resolution, web-ready and print-ready formats (.PNG, .SVG, .PDF).
3 to 4 weeks | Payment Plans Available
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Minor Revisions: Colour tweaks, layout adjustments, or small additions/subtractions.
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Major Revisions: Significant changes to the overall design direction or concept after approval may incur additional fees.
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Customization Options: Social media highlight covers, additional logos, or other specific brand elements can be added for an additional cost.
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Licensing Fees: Font and stock image licensing are not included and may result in additional fees.
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A 50% non-refundable deposit is required to secure your project and confirm your spot in our schedule. Work will only begin once the deposit has been received.
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Bespoke Additional Design
Your brand identity is just the beginning. As a branding and illustration studio, we offer add-on services to help you expand your visual presence across every touchpoint.
Optional Add-Ons Include:
✓ Packaging Design – Product packaging, mailer designs, or dielines delivered in Canva or Adobe Illustrator format.
✓ Print Design – Thank-you cards, care cards, swing tags, postcards, and more.
✓ Merch Design – Apparel, tote bags, stickers, and product-based graphics.
✓ Social Media Templates – Branded Canva templates for Instagram, Pinterest, or other platforms.
✓ Custom Illustrations & Branded Graphics – Hand-drawn, digital, or vector-based illustrations tailored to your brand.
We’ll tailor a proposal to suit your needs — just let us know what you’re envisioning.
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Minor Revisions: Color changes, layout adjustments, or small additions/subtractions
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Major Revisions: Any large changes to the overall design or concept after approval may incur additional fees
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Customization Options: Social media highlight covers, additional logos, or other specific brand elements can be added for an additional cost.
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Licensing Fees: Font and stock image licensing are not included and may result in additional fees.
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Frequently asked questions
We include five minor revisions and one major revision in the process to make sure your brand looks and feels just right.
No problem! Additional revisions can be arranged for an extra fee.
You’ll receive a brand guideline packet with your logo suite, color palette, typography choices, and any additional elements we’ve designed.
Of course! We can create extras like branded icons, social graphics, or presentation templates for an additional fee.
01
Discovery & Direction
Clarity begins with alignment.
Before we begin, you’ll receive a custom project proposal outlining your scope, timeline, process, and deliverables. Once approved, we set everything in motion.
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Onboarding
You’ll gain access to a Notion client portal – your central hub for questionnaires, shared docs, timelines, and updates.
02
Brand Foundations
A strategic and visual foundation.
We craft a custom brand strategy framework that defines your values, audience, and positioning – paired with creative direction to guide the look and feel of your brand.
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Brand Strategy Framework
A thoughtful breakdown of your purpose, positioning, voice, and audience insights. -
Creative Direction
A curated moodboard, color story, and typographic direction that translates strategy into visual tone.
03
Designing
From foundation to final form.
With a clear direction in place, we bring your brand to life through intentional, handcrafted design.
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Brand Identity Design
A custom logo suite, typography, color palette, icons, and supporting visuals – all created with purpose. -
Refinement
We present one focused concept with rationale and mockups. From there, we’ll make any thoughtful revisions together.
04
Delivery & Launch!
Equipped to launch with confidence.
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Final Files + Brand Guidelines
All final assets delivered with a detailed guide for consistent use. -
Website Design (Optional)
If included, we begin your custom Squarespace build using the new identity system. -
Offboarding + Support
You’ll receive a tailored launch guide and the option for continued brand support.