How will we achieve Brand
& Strategy magic?
The essence of what
your brand stands for
Identity
Goals
Value
Find the overlap
How do you connect with your audience and how you solve their problems
Your ultimate goal of
what you want to achieve
The Intensive
Designed for founders who need clarity and a professional visual foundation, fast. The Intensive is a focused brand positioning and creative direction experience that delivers a refined baseline identity. It is intentional, streamlined, and built to give you what you need to launch confidently.
What's included
✧ Brand Positioning & Creative Direction Session
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A focused clarity session to define your positioning, audience direction, tone, and overall visual approach.
✧ Essentials Logo Suite
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Includes a flexible set of logos for any application:
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This includes the business’ primary, secondary, brandmark and monogram logo variations.
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✧ Typography Suite (Licensing Not Included)
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A curated selection of fonts and 4 brand colours designed for emotional tone, legibility, and cohesion.
✧ One-Page Brand Guideline
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A reference guide so you can stay consistent with how your brand is used—now and as you grow.
✧ Launch Support
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Includes a simple Launch Guide and offboarding tips to help you share your brand confidently.
✧ One Social Media Profile Graphic
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Profile graphic tailored for your main platforms.
✧ Final File Delivery
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All files delivered in high-resolution, web-ready and print-ready formats (.PNG, .SVG, .PDF, .JPG).
1 week
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Minor Revisions: Colour tweaks, layout adjustments, or small additions/subtractions.
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Major Revisions: Significant changes to the overall design direction or concept after approval may incur additional fees.
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Customization Options: Social media highlight covers, additional logos, or other specific brand elements can be added for an additional cost.
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Licensing Fees: Font and stock image licensing are not included and may result in additional fees.
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A 50% non-refundable deposit is required to secure your project and confirm your spot in our schedule. Work will only begin once the deposit has been received.
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Payment plans are avalible
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The core
For businesses in their early stages, The Core offers a focused brand identity grounded in clear strategy and thoughtful design. It brings together foundational positioning and a cohesive visual system, giving you the clarity and consistency needed to grow with confidence.
What's included
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Brand Discovery Session & Core Brand Strategy
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This process establishes the foundation for a cohesive and intentional brand by clarifying the business' positioning, audience, and direction.
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Curated Logo Suite
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This includes the business' primary, secondary, tertiary, emblem and monogram logo variations.
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Curated colour palette.
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Typography Pairings (Licensing Not Included)
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Two Social Media Profile Graphics
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Brand Guidelines & Quick Launch Guide
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This outlines the importance of logo usage, typography, colour application, and foundational brand standards, alongside a concise launch guide to help you confidently introduce your brand to the world.
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Final File Delivery in high-resolution, web-ready and print-ready formats (PNG, SVG, PDF).
✧ Select two of the following to add to your Core Package:
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Three brand icons and brand pattern
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Business card design and branded email footer
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Seven branded social media Canva templates (feed posts, story formats, or carousel layouts)
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Branded invoice and thank you card Canva templates.
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3-4 weeks
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Minor Revisions: Color changes, layout adjustments, or small additions/subtractions
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Major Revisions: Any large changes to the overall design or concept after approval may incur additional fees
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Customization Options: Social media highlight covers, additional logos, or other specific brand elements can be added for an additional cost.
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Licensing Fees: Font and stock image licensing are not included and may result in additional fees.
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Payment plans available
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The Signature
The Signature is a strategy-led identity experience for businesses ready to build with clarity, depth, and long-term direction. Through considered strategy and thoughtful design, it establishes strong positioning and a cohesive visual system built to last.
What's included
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Brand Discovery Session & Brand Strategy
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An in-depth strategy process where we clarify your positioning, audience, values, and long-term direction. This foundation ensures every visual decision is purposeful and aligned.
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Full Logo Suite
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A complete and versatile logo system designed for flexibility and consistency, this includes the business' primary, secondary, tertiary, emblem and monogram logo variations.
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Curated colour palette.
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Typography Pairings (Licensing Not Included)
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Custom Brand Pattern
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Social Media Profile Graphics, 15 Canva Templates & Supporting Launch Graphics
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Brand Guidelines & Quick Launch Guide
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This outlines the importance of logo usage, typography, colour application, and foundational brand standards, alongside a concise launch guide to help you confidently introduce your brand to the world.
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Final File Delivery in high-resolution, web-ready and print-ready formats (PNG, SVG, PDF)
✧ Select three of the following to add to your Signature Package:
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Business card design and branded email footer
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Branded invoice template and thank you card Canva template
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15 social media templates, fully branded, editable Canva templates (feed posts, story formats, or carousel layouts) designed for ease of use and visual consistency.
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Two page service guide or pricing guide template Canva template
4-6 weeks
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Minor Revisions: Colour tweaks, layout adjustments, or small additions/subtractions.
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Major Revisions: Significant changes to the overall design direction or concept after approval may incur additional fees.
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Customization Options: Social media highlight covers, additional logos, or other specific brand elements can be added for an additional cost.
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Licensing Fees: Font and stock image licensing are not included and may result in additional fees.
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A 50% non-refundable deposit is required to secure your project and confirm your spot in our schedule. Work will only begin once the deposit has been received.
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Payment plans are avalible
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01
Discovery & Direction
Clarity begins with alignment.
Before we begin, you’ll receive a custom project proposal outlining your scope, timeline, process, and deliverables. Once approved, we set everything in motion.
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Onboarding
You’ll gain access to a Notion client portal – your central hub for questionnaires, shared docs, timelines, and updates.
02
Brand Foundations
A strategic and visual foundation.
We craft a custom brand strategy framework that defines your values, audience, and positioning – paired with creative direction to guide the look and feel of your brand.
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Brand Strategy Framework
A thoughtful breakdown of your purpose, positioning, voice, and audience insights. -
Creative Direction
A curated moodboard, color story, and typographic direction that translates strategy into visual tone.
03
Designing
From foundation to final form.
With a clear direction in place, we bring your brand to life through intentional, handcrafted design.
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Brand Identity Design
A custom logo suite, typography, color palette, icons, and supporting visuals – all created with purpose. -
Refinement
We present one focused concept with rationale and mockups. From there, we’ll make any thoughtful revisions together.
04
Delivery & Launch!
Equipped to launch with confidence.
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Final Files + Brand Guidelines
All final assets delivered with a detailed guide for consistent use. -
Website Design (Optional)
If included, we begin your custom Squarespace build using the new identity system. -
Offboarding + Support
You’ll receive a tailored launch guide and the option for continued brand support.
Frequently asked questions
We include five minor revisions and one major revision in the process to make sure your brand looks and feels just right.
No problem! Additional revisions can be arranged for an extra fee.
You’ll receive a brand guideline packet with your logo suite, color palette, typography choices, and any additional elements we’ve designed.
Of course! We can create extras like branded icons, social graphics, or presentation templates for an additional fee.